One of the most fun projects I’ve been able to work on throughout my time at The Martin Group is the seasonal Buzz Coffee menu boards. Wegmans comes to us each season to come up with ideas for photography, layout and copy for their Buzz Coffee shop located in the front of every Wegmans store. Each season, I pull inspiration for lighting, propping, colors, angle and composition for the seasonal drinks they are featuring. I then hand sketch layouts and provide concept decks to their photographer who shoots based on my sketches. Once turned back over to us, I lay in and style type. From start to finish, I always enjoy being able to take inspiration and translate it to a fresh layout.
I’ve always been a fan of hand-lettering and taking that beyond the screen. But to be honest, as I’ve matured a bit in my career, I find it difficult to make time to create and letter as much as I’d like to. My little sister, Caroline, has always been one of my style icons, and when I had the idea to paint some clothing, she was the first person I thought of to be my muse. Caroline is inspired by music, and asked that I create a jacket with a nod to her favorite band, One Direction, but also something that could be totally wearable on its own. The result is a cool balance between the two. Judging by her reaction to this piece, I’m pretty sure this Girl Almighty is going to wear this thing until its down to threads.
The Martin Group Rebrand Infographic
During my first few months at The Martin Group, our team had the nearly impossible task of doing an agency rebrand. An even bigger challenge? Getting 50+ employees to understand our new brand and how we talk about ourselves. This infographic was designed and distributed to keep everyone on the same page with our brand values and how we talk about ourselves as an agency.
Hutch Milk Packaging and Branding
Milk is a beautiful drink. Not only is there no age limit on milk, but its benefits span far beyond being a good pairing with cookies. The tricky part about marketing milk is that often, adults miss the mark on milk consumption, yet they are the ones buying it for their families. So why does all milk packaging look the same and how can we get more adults to reach for a cup of the bone-strengthening substance?
I came up with the idea for my senior project while working for my family's ice cream store while I was making a milkshake. I looked at the dull, pastel packaging and thought that there must be a modern way to get young adults to pick up milk. My final solution was a modern take on traditional milk man packaging, with glass bottles and a custom dieline carrier, with retro hand-lettered typography designed to jump off the shelf among a half dozen cartons.
Along with being one of my personal favorite projects, this campaign won a silver Addy Award for package design in March 2015. I'll drink (a glass of milk) to that!
Mary Cariola Capital Campaign Website
"We Will Shine," the capital campaign for Mary Cariola Children's Center, needed an inviting microsite with the primary goal to drive donations. With the help of The Martin Group's Jennifer Hoffmire (copywriter) and Craig Campbell (web developer), we created a site that connected to previous fundraising materials visually and aurally, but also generated emotional responses through individual spotlights and donor stories to highlight the children, and encourage donations. To see the whole site, click here.
Mary Cariola Children's Center Capital Campaign Website
Rochester AdWeek Poster
2017 proved to be and exciting year for the Rochester Advertising Federation. This year, the RAF implemented the first annual AdWeek (known as RADWEEK, combining Rochester and AdWeek), as adopted by many cities nationwide. This week was designed to promote creativity and spark inspiration to the Rochester creative community.
As a member of the RAF looking to get involved, I was tasked to design a poster that would be available to print onsite at Cohber Press on the AdWeek kickoff night. I chose to design a poster featuring a Rochester staple, the Kodak building, and a rad monster with hand-drawn 3D type.
Partners + Napier Agency Day 2016
Each January, Partners + Napier holds an agency-wide bonding day, known formally as Agency Day. It is comprised of a series of internal, and sometimes external, lecturers regarding leadership, growth plans, and social strategies encouraging and inspiring the agency to continue to do great work. Following the day, there is a "mandatory" themed party that extends the bonding and creativity beyond the typical 9-5. Coworker and friend Holly Drawe and I were challenged to create a series of promotional materials for the Agency Day after party to fit the "Fat Tuesday" theme selected by the planning committee (Angela Snook, Carolyn Stiles, Ethan Bull, Kelly Chapman, and Rachel Ballatori). With the help of copywriter Scott Allen and production manager Jeff Zielinski, Holly and I designed a teaser poster that eluded to the theme that went up the week of Agency day, and more overtly Mardi Gras-themed invitations, photo booth paper graphics, and cabbie cards.
Casa Noble Brand Relaunch Card
Any time a brand decides to relaunch, you know great things are ahead. Constellation Brands wanted to pack a big punch with their relaunch of the new look and feel and brand messaging of Casa Noble Tequila. In order to get their own employees excited about the relaunch before the product hit the shelves at the beginning of March, Constellation gave us the awesome opportunity to create a promotional desk drop card to accompany a personal bottle of tequila... for all 1,000+ Constellation employees. Using the new bottle shots, "Our Noble Pursuit" brand platform, and new craft-based look and feel, we created a 5"x7" card highlighting what elevates Casa Noble above all the rest.